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Einträge mit Organisationseinheit "01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Innovations- und Gründungsmarketing"

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Anzahl der Einträge auf dieser Ebene: 21.

G

Gerlach, Gisela ; Rödiger, Kai ; Stock, Ruth ; Zacharias, Nicolas :
Salespersons’ Empathy as a Missing Link in the Customer Orientation—Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency.
In: Journal of Personal Selling & Sales Management, 36 (3) pp. 221-239.
[Artikel], (2016)

H

Hinz, Oliver ; Eckert, Jochen ; Skiera, Bernd :
Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69.
In: Journal of Management Information Systems (JMIS), 27 (4) pp. 43-69.
[Artikel], (2011)

J

Jaeger, Nikolai ; Zacharias, Nicolas ; Brettel, Malte :
Nonlinear and Dynamic Effects of Responsive and Proactive Market Orientation: A Longitudinal Investigation.
In: International Journal of Research in Marketing, 33 (4) pp. 767-779.
[Artikel], (2016)

S

Stock, Ruth ; Zacharias, Nicolas ; Xin, Katherine :
The Threat Is Coming from Within: How Do Shared Mental Models of Top Management Teams Affect Overlooked Market Threats?
In: American Marketing Association Summer Educators’ Conference, Chicago, USA.
[Konferenz- oder Workshop-Beitrag], (2015)

Shafi, Dace ; Zacharias, Nicolas :
When Do Open Innovation Activities Compensate Deficits in Firms’ Dynamic Capabilities? An Investigation of the Contingencies of Network and Industry Effects and the Corresponding Performance Implications.
In: 8th Doctoral Seminar on Product Development Management, Teil der 22nd Innovation & Product Development Management Conference (IPDMC), Kopenhagen, Dänemark.
[Konferenz- oder Workshop-Beitrag], (2015)

Stock, Ruth ; Totzauer, Florian ; Zacharias, Nicolas :
A Closer Look at Cross-functional R&D Cooperation for Innovativeness: Innovation-oriented Leadership and Human Resource Practices as Driving Forces.
In: Journal of Product Innovation Management , 31 (5) pp. 924-938.
[Artikel], (2014)

Stock, Ruth ; Zacharias, Nicolas ; Schnellbächer, Armin :
Co-Development with Customers: Investigation of Strategic Drivers and Product Innovation Outcomes.
In: Academy of Management Annual Meeting, Philadelphia, USA .
[Konferenz- oder Workshop-Beitrag], (2014)

Stock, Ruth ; Six, Björn ; Zacharias, Nicolas :
Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach.
In: Journal of the Academy of Marketing Science, 41 (3) pp. 283-299.
[Artikel], (2013)

Stock, Ruth ; Zacharias, Nicolas :
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
In: Journal of Product Innovation Management , 30 (3) pp. 516-532.
[Artikel], (2013)

Z

Zacharias, Nicolas ; Stock, Ruth ; Im, Subin :
Strategic Givens in New Product Development: Understanding Curvilinear Effects on New Product Performance.
In: International Journal of Innovation Management, 21 (1) 1750010-1-1750010-31.
[Artikel], (2017)

Zacharias, Nicolas :
Selected contributions on innovative organizational environments, effectiveness of new product development, and value creation strategies.
Darmstadt
[Habilitation], (2017)

Zacharias, Nicolas ; Nijssen, Edwin ; Stock, Ruth :
Effective Configurations of Value Creation and Capture Capabilities: Extending Treacy and Wiersema's Value Disciplines.
In: Journal of Business Research, 69 (10) pp. 4121-4131.
[Artikel], (2016)

Zacharias, Nicolas ; Shafi, Dace :
How to Back the Right Horse: Choosing Open Innovation Activities that Support Firms’ Entrepreneurial Orientation for Adaptation to Market Change.
In: 45th European Marketing Academy Conference, Oslo, Norwegen.
[Konferenz- oder Workshop-Beitrag], (2016)

Zacharias, Nicolas ; Shafi, Dace :
How to Manage Opportunity and Risk in Open Innovation? Moderating Effects of Network Centrality and Knowledge Protection.
In: Open and User Innovation Conference, Cambridge, USA.
[Konferenz- oder Workshop-Beitrag], (2016)

Zacharias, Nicolas ; Shafi, Dace :
Gains and Pains of Open Innovation: Potential Remedies for the Risk of Partners’ Opportunistic Behavior.
In: TIE Tagung, Kopenhagen, Dänemark.
[Konferenz- oder Workshop-Beitrag], (2016)

Zacharias, Nicolas ; Shafi, Dace :
Fostering Open Innovation Performance by Countering Relational Risk: A Network Perspective.
In: 20th Annual Interdisciplinary Conference on Entrepreneurship and Innovation, Leipzig.
[Konferenz- oder Workshop-Beitrag], (2016)

Zacharias, Nicolas ; Shafi, Dace :
Which Open Innovation Activities Align with Entrepreneurial Orientation when Adapting to Market Changes? A Dynamic Capability Perspective.
In: 19th G-Forum – Interdisciplinary Entrepreneurship Conference, Kassel.
[Konferenz- oder Workshop-Beitrag], (2015)

Zacharias, Nicolas ; Six, B. ; Schiereck, D. ; Stock, R. M. :
CEO Influences on Firms' Strategic Actions: A Comparison of CEO-, Firm-, and Industry-Level Effects.
In: Journal of Business Research, 68 (11) pp. 2338-2346.
[Artikel], (2015)

Zacharias, Nicolas :
Ambidextrous Ambidexterity: Two New Worlds of Exploration and Ambidexterity.
In: Academy of Management Annual Meeting, Philadelphia, USA.
[Konferenz- oder Workshop-Beitrag], (2014)

Zacharias, Nicolas ; Stock, Ruth ; Im, Subin :
How Do Executives Impact New Product Performance? An Investigation of Non-Linear Effects.
In: 2013 American Marketing Association Summer Educators’ Conference, Boston, USA.
[Konferenz- oder Workshop-Beitrag], (2013)

Zacharias, Nicolas ; Stock, Ruth ; Im, Subin :
Non-Linear Relationships of Executives' Strategic Actions on Innovation and New Product Performance.
In: Academy of Management 2013 Annual Meeting, Lake Buena Vista (Orlando), USA.
[Konferenz- oder Workshop-Beitrag], (2013)

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