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Rödiger, Kai (2017):
Empathie Im Kundenkontakt : Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren.
In: Neue Perspektiven der marktorientierten Unternehmensführung, Wiesbaden, Springer Gabler, TU Darmstadt, ISBN 978-3-658-18157-4,
[Ph.D. Thesis]
Gerlach, Gisela and Rödiger, Kai and Stock, Ruth and Zacharias, Nicolas (2016):
Salespersons’ Empathy as a Missing Link in the Customer Orientation—Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency.
In: Journal of Personal Selling & Sales Management, 36 (3), pp. 221-239. [Article]
Gerlach, Gisela and Rödiger, Kai and Stock, Ruth and Zacharias, Nicolas (2016):
Salespersons’ Empathy as a Missing Link in the Customer Orientation–Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency.
In: Journal of Personal Selling & Sales Management, 36 (3), pp. 221-239. [Article]
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