Hinz, Oliver ; Eckert, Jochen ; Skiera, Bernd (2014)
Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue.
In: Journal of Management Information System (JMIS)
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Hinz, Oliver ; Eckert, Jochen ; Skiera, Bernd (2011)
Drivers of the Long Tail Phenomenon: An Empirical Analysis.
In: Journal of Management Information Systems (JMIS), 27 (4)
Artikel, Bibliographie

Hinz, Oliver ; Eckert, Jochen ; Skiera, Bernd (2011)
Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69.
In: Journal of Management Information Systems (JMIS), 27 (4)
Artikel, Bibliographie