TU Darmstadt / ULB / TUbiblio

Selling Center Heterogeneity and Its Interplay with the Buying Center for Increasing Adoption of IT-Supported Service Innovations

Zacharias, Nicolas and Rausch, Ferdinand (2017):
Selling Center Heterogeneity and Its Interplay with the Buying Center for Increasing Adoption of IT-Supported Service Innovations.
In: 25th European Conference on Information Systems, Guimarães, Portugal, [Conference or Workshop Item]

Item Type: Conference or Workshop Item
Erschienen: 2017
Creators: Zacharias, Nicolas and Rausch, Ferdinand
Title: Selling Center Heterogeneity and Its Interplay with the Buying Center for Increasing Adoption of IT-Supported Service Innovations
Language: English
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Event Title: 25th European Conference on Information Systems
Event Location: Guimarães, Portugal
Date Deposited: 15 Dec 2017 13:54
Export:

Optionen (nur für Redakteure)

View Item View Item