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How to Back the Right Horse: Choosing Open Innovation Activities that Support Firms’ Entrepreneurial Orientation for Adaptation to Market Change

Zacharias, Nicolas and Shafi, Dace (2016):
How to Back the Right Horse: Choosing Open Innovation Activities that Support Firms’ Entrepreneurial Orientation for Adaptation to Market Change.
In: 45th European Marketing Academy Conference, Oslo, Norwegen, [Conference or Workshop Item]

Item Type: Conference or Workshop Item
Erschienen: 2016
Creators: Zacharias, Nicolas and Shafi, Dace
Title: How to Back the Right Horse: Choosing Open Innovation Activities that Support Firms’ Entrepreneurial Orientation for Adaptation to Market Change
Language: English
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Event Title: 45th European Marketing Academy Conference
Event Location: Oslo, Norwegen
Date Deposited: 06 Jan 2017 12:43
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