TU Darmstadt / ULB / TUbiblio

Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach

Stock, Ruth and Six, Björn and Zacharias, Nicolas (2013):
Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach.
In: Journal of the Academy of Marketing Science, pp. 283-299, 41, (3), [Article]

Item Type: Article
Erschienen: 2013
Creators: Stock, Ruth and Six, Björn and Zacharias, Nicolas
Title: Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach
Language: English
Journal or Publication Title: Journal of the Academy of Marketing Science
Volume: 41
Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
Date Deposited: 18 Dec 2013 17:00
Export:

Optionen (nur für Redakteure)

View Item View Item