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Salespersons’ Empathy as a Missing Link in the Customer Orientation—Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency

Gerlach, Gisela ; Rödiger, Kai ; Stock, Ruth ; Zacharias, Nicolas (2016):
Salespersons’ Empathy as a Missing Link in the Customer Orientation—Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency.
In: Journal of Personal Selling & Sales Management, 36 (3), pp. 221-239. [Article]

Item Type: Article
Erschienen: 2016
Creators: Gerlach, Gisela ; Rödiger, Kai ; Stock, Ruth ; Zacharias, Nicolas
Title: Salespersons’ Empathy as a Missing Link in the Customer Orientation—Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency
Language: English
Journal or Publication Title: Journal of Personal Selling & Sales Management
Journal volume: 36
Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
Date Deposited: 06 Jan 2017 12:42
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