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The Threat Is Coming from Within: How Do Shared Mental Models of Top Management Teams Affect Overlooked Market Threats?

Stock, Ruth and Zacharias, Nicolas and Xin, Katherine (2015):
The Threat Is Coming from Within: How Do Shared Mental Models of Top Management Teams Affect Overlooked Market Threats?
In: American Marketing Association Summer Educators’ Conference, Chicago, USA, [Conference or Workshop Item]

Item Type: Conference or Workshop Item
Erschienen: 2015
Creators: Stock, Ruth and Zacharias, Nicolas and Xin, Katherine
Title: The Threat Is Coming from Within: How Do Shared Mental Models of Top Management Teams Affect Overlooked Market Threats?
Language: English
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Event Title: American Marketing Association Summer Educators’ Conference
Event Location: Chicago, USA
Date Deposited: 30 Dec 2015 13:56
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