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Nonlinear and Dynamic Effects of Responsive and Proactive Market Orientation: A Longitudinal Investigation

Jaeger, Nikolai and Zacharias, Nicolas and Brettel, Malte (2016):
Nonlinear and Dynamic Effects of Responsive and Proactive Market Orientation: A Longitudinal Investigation.
In: International Journal of Research in Marketing, pp. 767-779, 33, (4), [Article]

Item Type: Article
Erschienen: 2016
Creators: Jaeger, Nikolai and Zacharias, Nicolas and Brettel, Malte
Title: Nonlinear and Dynamic Effects of Responsive and Proactive Market Orientation: A Longitudinal Investigation
Language: English
Journal or Publication Title: International Journal of Research in Marketing
Volume: 33
Number: 4
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 06 Jan 2017 12:41
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