2007

Homburg, Christian ; Hoyer, Wayne ; Stock-Homburg, Ruth (2007)
How to get lost costumers back? Insights into customer relationship revival activities.
In: Journal of the Academy of Marketing Science (JAMS), 35
Artikel, Bibliographie

Homburg, Christian ; Hoyer, Wayne ; Stock, Ruth (2007)
How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival.
In: Journal of the Academy of Marketing Science, 35 (4)
Artikel, Bibliographie

Homburg, Christian ; Hoyer, Wayne ; Stock-Homburg, Ruth (2007)
How to Get Lost Customers Back? Insights into Customer Relationship Revival Activities.
In: Journal of the Academy of Marketing Science (JAMS), 35 (4)
Artikel, Bibliographie

2005

Stock, Ruth ; Hoyer, Wayne (2005)
An Attitude-Behavior Model of Salespeople’s Customer Orientation.
In: Journal of the Academy of Marketing Science (JAMS), 33 (4)
Artikel, Bibliographie

Stock, Ruth ; Hoyer, Wayne (2005)
An Attitude-Behavior Model of Salespeople’s Customer Orientation.
In: Journal of the Academy of Marketing Science, 33 (4)
Artikel, Bibliographie

2003

Stock, Ruth ; Hoyer, Wayne (2003)
Customer Orientation in Leadership Style: A three-dimensional Conceptualization.
In: Proceedings of the American Marketing Association.
Artikel, Bibliographie

2002

Stock, Ruth ; Hoyer, Wayne (2002)
Leadership Style as Driver of Salespeople’s Customer Orientation.
In: Journal of Market-Focused Management (JMFM)
Artikel, Bibliographie

Stock, Ruth ; Hoyer, Wayne (2002)
Leadership Style as Driver of Salespeople’s Customer Orientation.
In: Journal of Market-Focused Management, 5 (4)
Artikel, Bibliographie