Homburg, Christian and Hoyer, Wayne and Stock, Ruth (2007):
How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival.
In: Journal of the Academy of Marketing Science, 35 (4), pp. 461-474. [Article]
| Item Type: | Article |
|---|---|
| Erschienen: | 2007 |
| Creators: | Homburg, Christian and Hoyer, Wayne and Stock, Ruth |
| Title: | How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival |
| Language: | English |
| Journal or Publication Title: | Journal of the Academy of Marketing Science |
| Journal volume: | 35 |
| Number: | 4 |
| Divisions: | 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics |
| Date Deposited: | 08 Feb 2013 08:42 |
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