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How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival

Homburg, Christian and Hoyer, Wayne and Stock, Ruth (2007):
How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival.
In: Journal of the Academy of Marketing Science, 35 (4), pp. 461-474. [Article]

Item Type: Article
Erschienen: 2007
Creators: Homburg, Christian and Hoyer, Wayne and Stock, Ruth
Title: How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival
Language: English
Journal or Publication Title: Journal of the Academy of Marketing Science
Journal volume: 35
Number: 4
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 08 Feb 2013 08:42
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