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How to get lost costumers back? Insights into customer relationship revival activities

Homburg, Christian and Hoyer, Wayne and Stock-Homburg, Ruth (2007):
How to get lost costumers back? Insights into customer relationship revival activities.
In: Journal of the Academy of Marketing Science (JAMS), 35, pp. 461-474. [Article]

Item Type: Article
Erschienen: 2007
Creators: Homburg, Christian and Hoyer, Wayne and Stock-Homburg, Ruth
Title: How to get lost costumers back? Insights into customer relationship revival activities
Language: German
Journal or Publication Title: Journal of the Academy of Marketing Science (JAMS)
Journal volume: 35
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 20 Nov 2008 08:26
License: [undefiniert]
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