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How to Get Lost Customers Back? Insights into Customer Relationship Revival Activities

Homburg, Christian and Hoyer, Wayne and Stock-Homburg, Ruth (2007):
How to Get Lost Customers Back? Insights into Customer Relationship Revival Activities.
In: Journal of the Academy of Marketing Science (JAMS), 35 (4), pp. 461-474. [Article]

Item Type: Article
Erschienen: 2007
Creators: Homburg, Christian and Hoyer, Wayne and Stock-Homburg, Ruth
Title: How to Get Lost Customers Back? Insights into Customer Relationship Revival Activities
Language: English
Journal or Publication Title: Journal of the Academy of Marketing Science (JAMS)
Journal volume: 35
Number: 4
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 24 Aug 2009 15:57
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