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Group by: No Grouping | Item Type | Date | Language
Number of items: 7.

Klumpe, Johannes ; Koch, Oliver Francis ; Benlian, Alexander (2020)
How Pull vs. Push Information Delivery and Social Proof Affect Information Disclosure in Location Based Services.
In: Electronic Markets, 30 (3)
doi: 10.1007/s12525-018-0318-1
Article, Bibliographie

Koch, Oliver Francis ; Benlian, Alexander (2017)
The Effect of Free Sampling Strategies on Premium Conversion Rates.
In: Electronic Markets, 27 (1)
Article, Bibliographie

Koch, Oliver Francis (2017)
Nudges as Conversion Funnel Enhancers in Digital Business Models.
Technische Universität Darmstadt
Ph.D. Thesis, Primary publication

Koch, Oliver Francis (2015)
Business model development in IT startups – the role of scarcity and personalization in generating user feedback.
23rd European Conference on Information Systems (ECIS 2015). Münster, Germany (May, 26-29, 2015)
Conference or Workshop Item, Bibliographie

Koch, Oliver Francis ; Benlian, Alexander (2015)
Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals.
International Conference on Information Systems (ICIS 2015). Fort Worth, USA (December 13-16, 2015)
Conference or Workshop Item, Bibliographie

Siegfried, Nils ; Koch, Oliver Francis ; Benlian, Alexander (2015)
Drivers of App Installation Likelihood – A Conjoint Analysis of Quality Signals in Mobile Ecosystems.
International Conference on Information Systems (ICIS 2015). Fort Worth, USA (December 13-16, 2015)
Conference or Workshop Item, Bibliographie

Koch, Oliver Francis ; Benlian, Alexander (2015)
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.
In: Journal of Interactive Marketing, 32
Article, Bibliographie

This list was generated on Sat Apr 13 00:43:01 2024 CEST.