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The Effect of Free Sampling Strategies on Premium Conversion Rates

Koch, Oliver Francis and Benlian, Alexander (2017):
The Effect of Free Sampling Strategies on Premium Conversion Rates.
In: Electronic Markets, 27 (1), pp. 67-76, [Article]

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Item Type: Article
Erschienen: 2017
Creators: Koch, Oliver Francis and Benlian, Alexander
Title: The Effect of Free Sampling Strategies on Premium Conversion Rates
Language: English
Journal or Publication Title: Electronic Markets
Volume: 27
Number: 1
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 23 Feb 2017 14:15
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