2020

Klumpe, Johannes ; Koch, Oliver Francis ; Benlian, Alexander (2020)
How Pull vs. Push Information Delivery and Social Proof Affect Information Disclosure in Location Based Services.
In: Electronic Markets, 30 (3)
doi: 10.1007/s12525-018-0318-1
Artikel, Bibliographie

2017

Koch, Oliver Francis ; Benlian, Alexander (2017)
The Effect of Free Sampling Strategies on Premium Conversion Rates.
In: Electronic Markets, 27 (1)
doi: 10.1007/s12525-016-0236-z
Artikel, Bibliographie

Koch, Oliver Francis (2017)
Nudges as Conversion Funnel Enhancers in Digital Business Models.
Technische Universität Darmstadt
Dissertation, Erstveröffentlichung

2015

Koch, Oliver Francis (2015)
Business model development in IT startups – the role of scarcity and personalization in generating user feedback.
23rd European Conference on Information Systems (ECIS 2015). Münster, Germany (26.05.2015-29.05.2015)
Konferenzveröffentlichung, Bibliographie

Koch, Oliver Francis ; Benlian, Alexander (2015)
Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals.
International Conference on Information Systems (ICIS 2015). Fort Worth, USA (13.12.2015-16.12.2015)
Konferenzveröffentlichung, Bibliographie

Siegfried, Nils ; Koch, Oliver Francis ; Benlian, Alexander (2015)
Drivers of App Installation Likelihood – A Conjoint Analysis of Quality Signals in Mobile Ecosystems.
International Conference on Information Systems (ICIS 2015). Fort Worth, USA (13.12.2015-16.12.2015)
Konferenzveröffentlichung, Bibliographie

Koch, Oliver Francis ; Benlian, Alexander (2015)
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.
In: Journal of Interactive Marketing, 32
Artikel, Bibliographie