TU Darmstadt / ULB / TUbiblio

Browse by Person

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: No Grouping | Item Type | Date | Language
Number of items: 7.

Klumpe, Johannes and Koch, Oliver Francis and Benlian, Alexander (2019):
How Pull vs. Push Information Delivery and Social Proof Affect Information Disclosure in Location Based Services.
In: Electronic Markets, [Article]

Koch, Oliver Francis and Benlian, Alexander (2017):
The Effect of Free Sampling Strategies on Premium Conversion Rates.
In: Electronic Markets, pp. 67-76, 27, (1), [Article]

Koch, Oliver Francis (2017):
Nudges as Conversion Funnel Enhancers in Digital Business Models.
Darmstadt, Technische Universität, [Online-Edition: http://tuprints.ulb.tu-darmstadt.de/6008],
[Ph.D. Thesis]

Koch, Oliver Francis (2015):
Business model development in IT startups – the role of scarcity and personalization in generating user feedback.
In: 23rd European Conference on Information Systems (ECIS 2015), Münster, Germany, May, 26-29, 2015, [Conference or Workshop Item]

Koch, Oliver Francis and Benlian, Alexander (2015):
Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals.
In: International Conference on Information Systems (ICIS 2015), Fort Worth, USA, December 13-16, 2015, [Conference or Workshop Item]

Siegfried, Nils and Koch, Oliver Francis and Benlian, Alexander (2015):
Drivers of App Installation Likelihood – A Conjoint Analysis of Quality Signals in Mobile Ecosystems.
In: International Conference on Information Systems (ICIS 2015), Fort Worth, USA, December 13-16, 2015, [Conference or Workshop Item]

Koch, Oliver Francis and Benlian, Alexander (2015):
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.
In: Journal of Interactive Marketing, pp. 37-52, 32, [Article]

This list was generated on Sat Jul 20 00:16:52 2019 CEST.