TU Darmstadt / ULB / TUbiblio

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Koch, Oliver Francis and Benlian, Alexander (2015):
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.
In: Journal of Interactive Marketing, 32pp. 37-52, [Article]

This is the latest version of this item.

Item Type: Article
Erschienen: 2015
Creators: Koch, Oliver Francis and Benlian, Alexander
Title: Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
Language: English
Journal or Publication Title: Journal of Interactive Marketing
Volume: 32
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
Date Deposited: 23 Nov 2015 15:06
Export:
Suche nach Titel in: TUfind oder in Google

Available Versions of this Item

Send an inquiry Send an inquiry

Options (only for editors)

View Item View Item