Spiekermann, Sarah ; Krasnova, Hanna ; Hinz, Oliver ; Baumann, Annika ; Benlian, Alexander ; Gimpel, Henner ; Heimbach, Irina ; Köster, Antonia ; Maedche, Alexander ; Niehaves, Björn ; Risius, Marten ; Trenz, Manuel (2022)
Values and Ethics in Information Systems – A State-of-the-Art Analysis and Avenues for Future Research.
In: Business & Information Systems Engineering, 64 (1)
Article

Heimbach, Irina (2016)
Social Sharing Design.
Technische Universität Darmstadt
Ph.D. Thesis, Primary publication

Heimbach, Irina ; Kim, Ju-Young (2016)
The Effects of Monetary Incentives on Word of Mouth Generation.
European Conference on Information Systems (ECIS). Oslo (24. - 27.05.2016)
Conference or Workshop Item

Heimbach, Irina ; Hinz, Oliver (2016)
The Impact of Content Sentiment and Emotionality on Content Virality.
In: International Journal of Research in Marketing, 33 (3)
Article

Heimbach, Irina ; Kostyra, Daniel S. ; Hinz, Oliver (2015)
Catchword Marketing Automation.
In: Business & Information Systems Engineering, 57 (2)
Article

Heimbach, Irina ; Hinz, Oliver ; Schiller, Benjamin ; Strufe, Thorsten (2015)
Content Virality on Online Social Networks: Empirical Evidence from Twitter, Facebook and Google+.
ACM Conference on Hypertext and Social Media (Hypertext 2015).
Conference or Workshop Item

Heimbach, Irina ; Kraus, Christina ; Hinz, Oliver (2015)
On the Design of Sales Support Systems for Online Apparel Stores.
12th International Conference on Wirtschaftsinformatik 2015. Osnabrück, Germany (04.-06.03.2015)
Conference or Workshop Item

Heimbach, Irina ; Gottschlich, Jörg ; Hinz, Oliver (2015)
The Value of User's Facebook Profile Data for Product Recommendation Generation.
In: Electronic Markets, 25 (2)
Article

Bank, Maximilian ; Heimbach, Irina ; Hinz, Oliver (2014)
Entwicklung eines Entscheidungsunterstützungssystems zur Bestimmung möglicher Kooperationspartner in der Suchmaschinenoptimierung.
Multikonferenz Wirtschaftsinformatik (MKWI) 2914. Paderborn (März 2014)
Conference or Workshop Item

Gottschlich, Jörg ; Heimbach, Irina ; Hinz, Oliver (2013)
The Value of Users’ Facebook Profile Data – Generating Product Recommendations for Online Social Shopping Sites.
Conference or Workshop Item