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Group by: No Grouping | Item Type | Date | Language
Number of items: 9.

Heimbach, Irina (2016):
Social Sharing Design.
Darmstadt, Technische Universität Darmstadt,
[Ph.D. Thesis]

Heimbach, Irina ; Kim, Ju-Young (2016):
The Effects of Monetary Incentives on Word of Mouth Generation.
European Conference on Information Systems (ECIS), Oslo, 24. - 27.05.2016, [Conference or Workshop Item]

Heimbach, Irina ; Hinz, Oliver (2016):
The Impact of Content Sentiment and Emotionality on Content Virality.
In: International Journal of Research in Marketing, 33 (3), pp. 695-701. [Article]

Heimbach, Irina ; Kostyra, Daniel S. ; Hinz, Oliver (2015):
Catchword Marketing Automation.
In: Business & Information Systems Engineering, 57 (2), pp. 129-133. [Article]

Heimbach, Irina ; Hinz, Oliver ; Schiller, Benjamin ; Strufe, Thorsten (2015):
Content Virality on Online Social Networks: Empirical Evidence from Twitter, Facebook and Google+.
ACM Conference on Hypertext and Social Media (Hypertext 2015), [Conference or Workshop Item]

Heimbach, Irina ; Kraus, Christina ; Hinz, Oliver (2015):
On the Design of Sales Support Systems for Online Apparel Stores.
Association for Information Systems, 12th International Conference on Wirtschaftsinformatik 2015, Osnabrück, Germany, 04.-06.03.2015, ISBN 9783000491849,
[Conference or Workshop Item]

Heimbach, Irina ; Gottschlich, Jörg ; Hinz, Oliver (2015):
The Value of User's Facebook Profile Data for Product Recommendation Generation.
In: Electronic Markets, 25 (2), pp. 125-138. [Article]

Bank, Maximilian ; Heimbach, Irina ; Hinz, Oliver (2014):
Entwicklung eines Entscheidungsunterstützungssystems zur Bestimmung möglicher Kooperationspartner in der Suchmaschinenoptimierung.
Paderborn, Multikonferenz Wirtschaftsinformatik (MKWI) 2914, Paderborn, März 2014, [Conference or Workshop Item]

Gottschlich, Jörg ; Heimbach, Irina ; Hinz, Oliver (2013):
The Value of Users’ Facebook Profile Data – Generating Product Recommendations for Online Social Shopping Sites.
In: 21st European Conference on Information Systems (ECIS), Utrecht, Netherlands. Paper 117,
[Conference or Workshop Item]

This list was generated on Tue Jun 22 02:19:56 2021 CEST.