TU Darmstadt / ULB / TUbiblio

The Impact of Content Sentiment and Emotionality on Content Virality

Heimbach, Irina and Hinz, Oliver (2016):
The Impact of Content Sentiment and Emotionality on Content Virality.
In: International Journal of Research in Marketing, pp. 695-701, 33, (3), [Article]

Item Type: Article
Erschienen: 2016
Creators: Heimbach, Irina and Hinz, Oliver
Title: The Impact of Content Sentiment and Emotionality on Content Virality
Language: English
Journal or Publication Title: International Journal of Research in Marketing
Volume: 33
Number: 3
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 10 Jan 2017 13:15
Export:
Suche nach Titel in: TUfind oder in Google

Optionen (nur für Redakteure)

View Item View Item