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The Effects of Monetary Incentives on Word of Mouth Generation

Heimbach, Irina and Kim, Ju-Young (2016):
The Effects of Monetary Incentives on Word of Mouth Generation.
In: European Conference on Information Systems (ECIS), Oslo, 24. - 27.05.2016, [Conference or Workshop Item]

Item Type: Conference or Workshop Item
Erschienen: 2016
Creators: Heimbach, Irina and Kim, Ju-Young
Title: The Effects of Monetary Incentives on Word of Mouth Generation
Language: English
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Event Title: European Conference on Information Systems (ECIS)
Event Location: Oslo
Event Dates: 24. - 27.05.2016
Date Deposited: 10 Jan 2017 13:13
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