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Stock, Ruth and Schultz, Christian (2015):
Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior.
In: International Journal of Innovation Management, 19 (5), [Article]

Stock-Homburg, Ruth and Schultz, Christian (2008):
The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy.
In: Proceedings of the American Marketing Association 2009 Winter Educators’ Conference, [Article]

This list was generated on Tue Apr 20 01:13:42 2021 CEST.