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Group by: No Grouping | Item Type | Date | Language
Jump to: 2015 | 2008
Number of items: 2.

2015

Stock, Ruth and Schultz, Christian (2015):
Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior.
In: International Journal of Innovation Management, 19 (5), [Article]

2008

Stock-Homburg, Ruth and Schultz, Christian (2008):
The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy.
In: Proceedings of the American Marketing Association 2009 Winter Educators’ Conference, [Article]

This list was generated on Sat Sep 19 01:52:00 2020 CEST.