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Anzahl der Einträge: 2.
2015
Stock, Ruth ; Schultz, Christian (2015)
Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior.
In: International Journal of Innovation Management, 19 (5)
Artikel, Bibliographie
2008
Stock-Homburg, Ruth ; Schultz, Christian (2008)
The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy.
In: Proceedings of the American Marketing Association 2009 Winter Educators’ Conference
Artikel, Bibliographie
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