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Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior

Stock, Ruth and Schultz, Christian (2015):
Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior.
In: International Journal of Innovation Management, 19 (5), [Article]

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Item Type: Article
Erschienen: 2015
Creators: Stock, Ruth and Schultz, Christian
Title: Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior
Language: English
Journal or Publication Title: International Journal of Innovation Management
Volume: 19
Number: 5
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 04 Dec 2015 13:56
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