Stock, Ruth and Schultz, Christian (2015):
Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior.
In: International Journal of Innovation Management, 19 (5), [Article]
This is the latest version of this item.
| Item Type: | Article |
|---|---|
| Erschienen: | 2015 |
| Creators: | Stock, Ruth and Schultz, Christian |
| Title: | Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior |
| Language: | English |
| Journal or Publication Title: | International Journal of Innovation Management |
| Volume: | 19 |
| Number: | 5 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 04 Dec 2015 13:56 |
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| Suche nach Titel in: | TUfind oder in Google |
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Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior. (deposited 05 Feb 2015 10:43)
- Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior. (deposited 04 Dec 2015 13:56) [Currently Displayed]
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