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The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy

Stock-Homburg, Ruth and Schultz, Christian (2008):
The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy.
In: Proceedings of the American Marketing Association 2009 Winter Educators’ Conference, [Article]

Item Type: Article
Erschienen: 2008
Creators: Stock-Homburg, Ruth and Schultz, Christian
Title: The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy
Language: English
Journal or Publication Title: Proceedings of the American Marketing Association 2009 Winter Educators’ Conference
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 24 Aug 2009 16:00
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