TU Darmstadt / ULB / TUbiblio

Salespersons’ Empathy as a Missing Link in the Customer Orientation–Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency

Gerlach, Gisela and Rödiger, Kai and Stock, Ruth and Zacharias, Nicolas (2016):
Salespersons’ Empathy as a Missing Link in the Customer Orientation–Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency.
In: Journal of Personal Selling & Sales Management, pp. 221-239, 36, (3), [Article]

Item Type: Article
Erschienen: 2016
Creators: Gerlach, Gisela and Rödiger, Kai and Stock, Ruth and Zacharias, Nicolas
Title: Salespersons’ Empathy as a Missing Link in the Customer Orientation–Loyalty Chain: An Investigation of Drivers and Age Differences as a Contingency
Language: English
Journal or Publication Title: Journal of Personal Selling & Sales Management
Volume: 36
Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 10 Jan 2017 12:57
Export:

Optionen (nur für Redakteure)

View Item View Item