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Number of items: 7.

English

Klumpe, Johannes ; Koch, Oliver Francis ; Benlian, Alexander (2020):
How Pull vs. Push Information Delivery and Social Proof Affect Information Disclosure in Location Based Services.
In: Electronic Markets, 30 (3), pp. 569-586. DOI: 10.1007/s12525-018-0318-1,
[Article]

Koch, Oliver Francis ; Benlian, Alexander (2017):
The Effect of Free Sampling Strategies on Premium Conversion Rates.
In: Electronic Markets, 27 (1), pp. 67-76. [Article]

Koch, Oliver Francis (2017):
Nudges as Conversion Funnel Enhancers in Digital Business Models.
Darmstadt, Technische Universität,
[Ph.D. Thesis]

Koch, Oliver Francis (2015):
Business model development in IT startups – the role of scarcity and personalization in generating user feedback.
23rd European Conference on Information Systems (ECIS 2015), Münster, Germany, May, 26-29, 2015, [Conference or Workshop Item]

Koch, Oliver Francis ; Benlian, Alexander (2015):
Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals.
International Conference on Information Systems (ICIS 2015), Fort Worth, USA, December 13-16, 2015, [Conference or Workshop Item]

Siegfried, Nils ; Koch, Oliver Francis ; Benlian, Alexander (2015):
Drivers of App Installation Likelihood – A Conjoint Analysis of Quality Signals in Mobile Ecosystems.
International Conference on Information Systems (ICIS 2015), Fort Worth, USA, December 13-16, 2015, [Conference or Workshop Item]

Koch, Oliver Francis ; Benlian, Alexander (2015):
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.
In: Journal of Interactive Marketing, 32, pp. 37-52. [Article]

This list was generated on Sat Oct 16 01:08:00 2021 CEST.