Article

Stock, Ruth ; Schultz, Christian (2015)
Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior.
In: International Journal of Innovation Management, 19 (5)
Article, Bibliographie

Stock-Homburg, Ruth ; Schultz, Christian (2008)
The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy.
In: Proceedings of the American Marketing Association 2009 Winter Educators’ Conference
Article, Bibliographie