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How Do Executives Impact New Product Performance? An Investigation of Non-Linear Effects

Zacharias, Nicolas ; Stock, Ruth ; Im, Subin (2013)
How Do Executives Impact New Product Performance? An Investigation of Non-Linear Effects.
2013 American Marketing Association Summer Educators’ Conference. Boston, USA
Conference or Workshop Item, Bibliographie

Item Type: Conference or Workshop Item
Erschienen: 2013
Creators: Zacharias, Nicolas ; Stock, Ruth ; Im, Subin
Type of entry: Bibliographie
Title: How Do Executives Impact New Product Performance? An Investigation of Non-Linear Effects
Language: English
Date: 18 December 2013
Event Title: 2013 American Marketing Association Summer Educators’ Conference
Event Location: Boston, USA
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 18 Dec 2013 17:01
Last Modified: 18 Dec 2013 17:01
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