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Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach

Stock, Ruth ; Six, Björn ; Zacharias, Nicolas (2013)
Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach.
In: Journal of the Academy of Marketing Science, 41 (3)
Article, Bibliographie

Item Type: Article
Erschienen: 2013
Creators: Stock, Ruth ; Six, Björn ; Zacharias, Nicolas
Type of entry: Bibliographie
Title: Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach
Language: English
Date: 18 December 2013
Journal or Publication Title: Journal of the Academy of Marketing Science
Volume of the journal: 41
Issue Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
Date Deposited: 18 Dec 2013 17:00
Last Modified: 26 Aug 2018 21:28
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