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How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival

Homburg, Christian ; Hoyer, Wayne ; Stock, Ruth (2007)
How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival.
In: Journal of the Academy of Marketing Science, 35 (4)
Article, Bibliographie

Item Type: Article
Erschienen: 2007
Creators: Homburg, Christian ; Hoyer, Wayne ; Stock, Ruth
Type of entry: Bibliographie
Title: How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival
Language: English
Date: 2007
Journal or Publication Title: Journal of the Academy of Marketing Science
Volume of the journal: 35
Issue Number: 4
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 08 Feb 2013 08:42
Last Modified: 05 Mar 2013 10:05
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