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Barrot, Christian ; Becker, Jan. U. ; Hinz, Oliver ; Skiera, Bernd (2013):
Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen",.
In: Planung & Analyse, 30 (4), pp. 32-34. [Article]
Hinz, Oliver ; Skiera, Bernd ; Barrot, Christian ; Becker, Jan (2011):
Seeding Strategies for Viral Marketing: An Empirical Comparison.
In: Journal of Marketing, 75 (6), pp. 55-71. [Article]
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