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Seeding Strategies for Viral Marketing: An Empirical Comparison

Hinz, Oliver and Skiera, Bernd and Barrot, Christian and Becker, Jan (2011):
Seeding Strategies for Viral Marketing: An Empirical Comparison.
75, In: Journal of Marketing, (6), pp. 55-71, [Article]

Item Type: Article
Erschienen: 2011
Creators: Hinz, Oliver and Skiera, Bernd and Barrot, Christian and Becker, Jan
Title: Seeding Strategies for Viral Marketing: An Empirical Comparison
Language: English
Journal or Publication Title: Journal of Marketing
Volume: 75
Number: 6
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 07 Feb 2012 13:42
Additional Information:

VHB-Jourqual A+

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