TU Darmstadt / ULB / TUbiblio

Seeding Strategies for Viral Marketing: An Empirical Comparison

Hinz, Oliver ; Skiera, Bernd ; Barrot, Christian ; Becker, Jan (2011):
Seeding Strategies for Viral Marketing: An Empirical Comparison.
In: Journal of Marketing, 75 (6), pp. 55-71. [Article]

Item Type: Article
Erschienen: 2011
Creators: Hinz, Oliver ; Skiera, Bernd ; Barrot, Christian ; Becker, Jan
Title: Seeding Strategies for Viral Marketing: An Empirical Comparison
Language: English
Journal or Publication Title: Journal of Marketing
Journal volume: 75
Number: 6
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 07 Feb 2012 13:42
Additional Information:

VHB-Jourqual A+

Export:
Suche nach Titel in: TUfind oder in Google
Send an inquiry Send an inquiry

Options (only for editors)
Show editorial Details Show editorial Details