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Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach

Stock, Ruth and Six, Björn and Zacharias, Nicolas (2013):
Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach.
In: Journal of the Academy of Marketing Science, 41 (3), pp. 283-299. [Article]

Item Type: Article
Erschienen: 2013
Creators: Stock, Ruth and Six, Björn and Zacharias, Nicolas
Title: Linking Multiple Layers of Innovation-oriented Corporate Culture, Product Program Innovativeness, and Business Performance: A Contingency Approach
Language: English
Journal or Publication Title: Journal of the Academy of Marketing Science
Journal volume: 41
Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 26 Apr 2013 09:26
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