TU Darmstadt / ULB / TUbiblio

Reactive effects of a survey on the television viewing behavior of a telemetric television audience panel: A combined time-series and control group analysis

Schmitz, B. and Stanat, P. and Sang, F. and Tasche, K. G. (1996):
Reactive effects of a survey on the television viewing behavior of a telemetric television audience panel: A combined time-series and control group analysis.
In: Evaluation Review, pp. 204-229, 20, [Article]

Abstract

Data from telemetric television audience panels are invaluable for commercial and scientific television reseanch. For the study of most research questions, however, it is necessary to request additional information from the panel participants. Such interventions can only be permitted if they do not threaten the validity of the telemetric data. This study investigates whether a questionnaire intervention disrupts the viewing behavior of a television audience panel. The results indicate that, on the day they completed a questionnaire, experimental subjects watched a small amount more television than controls who received no questionnaire. It is argued that such a small effect on one day should not be accorded practical relevance. In addition, the article introduces a combined time-series and control-group design with which intervention-effect hypotheses can be investigated. It is suggested and illustrated that this design has a number of important advantages over traditional approaches.

Item Type: Article
Erschienen: 1996
Creators: Schmitz, B. and Stanat, P. and Sang, F. and Tasche, K. G.
Title: Reactive effects of a survey on the television viewing behavior of a telemetric television audience panel: A combined time-series and control group analysis
Language: English
Abstract:

Data from telemetric television audience panels are invaluable for commercial and scientific television reseanch. For the study of most research questions, however, it is necessary to request additional information from the panel participants. Such interventions can only be permitted if they do not threaten the validity of the telemetric data. This study investigates whether a questionnaire intervention disrupts the viewing behavior of a television audience panel. The results indicate that, on the day they completed a questionnaire, experimental subjects watched a small amount more television than controls who received no questionnaire. It is argued that such a small effect on one day should not be accorded practical relevance. In addition, the article introduces a combined time-series and control-group design with which intervention-effect hypotheses can be investigated. It is suggested and illustrated that this design has a number of important advantages over traditional approaches.

Journal or Publication Title: Evaluation Review
Volume: 20
Divisions: 03 Department of Human Sciences > Institute for Psychology
03 Department of Human Sciences
Date Deposited: 22 Feb 2012 10:18
Additional Information:

Inpact Factor: 0.84

Export:
Suche nach Titel in: TUfind oder in Google

Optionen (nur für Redakteure)

View Item View Item