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Time series analysis of longitudinal people meter data

Sang, F. and Schmitz, B. and Bretz, H. J. and Stanat, P. and Tasche, K. G. (1994):
Time series analysis of longitudinal people meter data.
In: European Journal of Communication, pp. 91-106, 9, [Article]

Abstract

Realizing that worldwide longitudinal television research has exclusively been based on short sequences of cross-sectional data, it is argued that future developmental television research should use people-meter data in combination with time-series methods. To support this claim, several issues are investigated. It is demonstrated how telemetric TV data, which are collected continuously in all industrialized countries, can be used not only to validate findings based on cross-sectional data but also to expand our knowledge about developments in TV use by individuals and groups. This is an implicit plea to use these already-existing data pools for social and media scientific purposes. The examples presented are based on individual and aggregated trajectories of daily television viewing time covering a period of three years.

Item Type: Article
Erschienen: 1994
Creators: Sang, F. and Schmitz, B. and Bretz, H. J. and Stanat, P. and Tasche, K. G.
Title: Time series analysis of longitudinal people meter data
Language: English
Abstract:

Realizing that worldwide longitudinal television research has exclusively been based on short sequences of cross-sectional data, it is argued that future developmental television research should use people-meter data in combination with time-series methods. To support this claim, several issues are investigated. It is demonstrated how telemetric TV data, which are collected continuously in all industrialized countries, can be used not only to validate findings based on cross-sectional data but also to expand our knowledge about developments in TV use by individuals and groups. This is an implicit plea to use these already-existing data pools for social and media scientific purposes. The examples presented are based on individual and aggregated trajectories of daily television viewing time covering a period of three years.

Journal or Publication Title: European Journal of Communication
Volume: 9
Divisions: 03 Department of Human Sciences > Institute for Psychology
03 Department of Human Sciences
Date Deposited: 22 Feb 2012 10:13
Additional Information:

Impact Factor: 1.08

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