Sang, F. ; Schmitz, B. ; Bretz, H. J. ; Stanat, P. ; Tasche, K. G. (1994)
Time series analysis of longitudinal people meter data.
In: European Journal of Communication, 9
Artikel, Bibliographie
Kurzbeschreibung (Abstract)
Realizing that worldwide longitudinal television research has exclusively been based on short sequences of cross-sectional data, it is argued that future developmental television research should use people-meter data in combination with time-series methods. To support this claim, several issues are investigated. It is demonstrated how telemetric TV data, which are collected continuously in all industrialized countries, can be used not only to validate findings based on cross-sectional data but also to expand our knowledge about developments in TV use by individuals and groups. This is an implicit plea to use these already-existing data pools for social and media scientific purposes. The examples presented are based on individual and aggregated trajectories of daily television viewing time covering a period of three years.
| Typ des Eintrags: | Artikel |
|---|---|
| Erschienen: | 1994 |
| Autor(en): | Sang, F. ; Schmitz, B. ; Bretz, H. J. ; Stanat, P. ; Tasche, K. G. |
| Art des Eintrags: | Bibliographie |
| Titel: | Time series analysis of longitudinal people meter data |
| Sprache: | Englisch |
| Publikationsjahr: | 1994 |
| Titel der Zeitschrift, Zeitung oder Schriftenreihe: | European Journal of Communication |
| Jahrgang/Volume einer Zeitschrift: | 9 |
| Kurzbeschreibung (Abstract): | Realizing that worldwide longitudinal television research has exclusively been based on short sequences of cross-sectional data, it is argued that future developmental television research should use people-meter data in combination with time-series methods. To support this claim, several issues are investigated. It is demonstrated how telemetric TV data, which are collected continuously in all industrialized countries, can be used not only to validate findings based on cross-sectional data but also to expand our knowledge about developments in TV use by individuals and groups. This is an implicit plea to use these already-existing data pools for social and media scientific purposes. The examples presented are based on individual and aggregated trajectories of daily television viewing time covering a period of three years. |
| Zusätzliche Informationen: | Impact Factor: 1.08 |
| Fachbereich(e)/-gebiet(e): | 03 Fachbereich Humanwissenschaften > Institut für Psychologie 03 Fachbereich Humanwissenschaften |
| Hinterlegungsdatum: | 22 Feb 2012 10:13 |
| Letzte Änderung: | 05 Mär 2013 09:58 |
| PPN: | |
| Export: | |
| Suche nach Titel in: | TUfind oder in Google |
 |
Frage zum Eintrag |
Optionen (nur für Redakteure)
 |
Redaktionelle Details anzeigen |
Drucken
Impressum