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Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior

Stock, Ruth ; Schultz, Christian (2015)
Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior.
In: International Journal of Innovation Management, 19 (5)
Article, Bibliographie

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Item Type: Article
Erschienen: 2015
Creators: Stock, Ruth ; Schultz, Christian
Type of entry: Bibliographie
Title: Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior
Language: English
Date: 7 October 2015
Journal or Publication Title: International Journal of Innovation Management
Volume of the journal: 19
Issue Number: 5
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 04 Dec 2015 13:56
Last Modified: 03 Jun 2018 21:26
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