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Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?

Stock, Ruth ; Reiferscheid, Ines (2014)
Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
In: Journal of the Academy of Marketing Science , 42 (3)
Article, Bibliographie

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Item Type: Article
Erschienen: 2014
Creators: Stock, Ruth ; Reiferscheid, Ines
Type of entry: Bibliographie
Title: Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
Language: English
Date: 2014
Journal or Publication Title: Journal of the Academy of Marketing Science
Volume of the journal: 42
Issue Number: 3
URL / URN: http://link.springer.com/article/10.1007/s11747-013-0354-5/f...
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 22 Apr 2014 14:38
Last Modified: 26 Aug 2018 21:28
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