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Reiferscheid, Ines (2016):
Zusammenarbeit in der Neuproduktentwicklung : Die Bedeutung von Macht aus einer intra- und interorganisationalen Perspektive.
Wiesbaden, Springer Gabler, TU Darmstadt, ISBN 978-3-658-12038-2,
[Ph.D. Thesis]

Stock, Ruth and Reiferscheid, Ines (2014):
Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
In: Journal of the Academy of Marketing Science , 42 (3), pp. 264-276. [Article]

This list was generated on Sat Mar 6 02:10:17 2021 CET.