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Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?

Stock, Ruth ; Zacharias, Nicolas (2013)
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
In: Journal of Product Innovation Management, 30 (3)
Article, Bibliographie

Item Type: Article
Erschienen: 2013
Creators: Stock, Ruth ; Zacharias, Nicolas
Type of entry: Bibliographie
Title: Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
Language: English
Date: 25 April 2013
Journal or Publication Title: Journal of Product Innovation Management
Volume of the journal: 30
Issue Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 26 Apr 2013 09:26
Last Modified: 26 Aug 2018 21:28
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