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Ad Quantity Customization and Its Effects on User Engagement – A Randomized Field Experiment

Werner, Dominick ; Croitor, Evgheni ; Röthke, Konstantin ; Manakov, Vadim ; Adam, Martin ; Benlian, Alexander (2021)
Ad Quantity Customization and Its Effects on User Engagement – A Randomized Field Experiment.
Austin, Texas, USA (December 12-15)
Conference or Workshop Item, Bibliographie

Item Type: Conference or Workshop Item
Erschienen: 2021
Creators: Werner, Dominick ; Croitor, Evgheni ; Röthke, Konstantin ; Manakov, Vadim ; Adam, Martin ; Benlian, Alexander
Type of entry: Bibliographie
Title: Ad Quantity Customization and Its Effects on User Engagement – A Randomized Field Experiment
Language: English
Date: 2021
Place of Publication: International Conference on Information Systems (ICIS)
Event Location: Austin, Texas, USA
Event Dates: December 12-15
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
Date Deposited: 29 Oct 2021 18:00
Last Modified: 29 Oct 2021 18:00
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