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Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?

Stock, Ruth and Reiferscheid, Ines (2014):
Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
In: Journal of the Academy of Marketing Science , 42 (3), pp. 264-276. [Article]

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Item Type: Article
Erschienen: 2014
Creators: Stock, Ruth and Reiferscheid, Ines
Title: Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
Language: English
Journal or Publication Title: Journal of the Academy of Marketing Science
Journal volume: 42
Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 22 Apr 2014 14:38
Official URL: http://link.springer.com/article/10.1007/s11747-013-0354-5/f...
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