Stock, Ruth and Reiferscheid, Ines (2014):
Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
In: Journal of the Academy of Marketing Science , 42 (3), pp. 264-276. [Article]
This is the latest version of this item.
| Item Type: | Article |
|---|---|
| Erschienen: | 2014 |
| Creators: | Stock, Ruth and Reiferscheid, Ines |
| Title: | Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing? |
| Language: | English |
| Journal or Publication Title: | Journal of the Academy of Marketing Science |
| Journal volume: | 42 |
| Number: | 3 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 22 Apr 2014 14:38 |
| Official URL: | http://link.springer.com/article/10.1007/s11747-013-0354-5/f... |
| Export: | |
| Suche nach Titel in: | TUfind oder in Google |
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Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing? (deposited 23 Jan 2014 12:45)
- Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing? (deposited 22 Apr 2014 14:38) [Currently Displayed]
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