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Number of items: 2.

Article

Hinz, Oliver ; Schulze, Christian ; Takac, Carsten (2014):
New Product Adoption in Social Networks: Why Direction Matters.
In: Journal of Business Research (JBR), 67 (1), pp. 2836-2844. [Article]

Takac, Carsten ; Hinz, Oliver ; Spann, Martin (2011):
The Social Embeddedness of Decision Making: Opportunities and Challenges.
In: Electronic Markets, 21 (3), pp. 185-195. [Article]

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