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How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research

Knof, Merlind ; Stock-Homburg, Ruth ; Schürer, Jordin (2023)
How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research.
In: The International Review of Retail, Distribution and Consumer Research
doi: 10.1080/09593969.2023.2273256
Article, Bibliographie

Item Type: Article
Erschienen: 2023
Creators: Knof, Merlind ; Stock-Homburg, Ruth ; Schürer, Jordin
Type of entry: Bibliographie
Title: How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research
Language: English
Date: 30 October 2023
Journal or Publication Title: The International Review of Retail, Distribution and Consumer Research
DOI: 10.1080/09593969.2023.2273256
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 22 Jan 2024 06:48
Last Modified: 22 Jan 2024 06:48
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