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An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness

Zacharias, Nicolas (2011):
An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness.
Wiesbaden, Gabler, TU Darmstadt, ISBN 978-3-8349-3338-6 ; 3-8349-3338-4,
[Ph.D. Thesis]

Item Type: Ph.D. Thesis
Erschienen: 2011
Creators: Zacharias, Nicolas
Title: An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness
Language: English
Place of Publication: Wiesbaden
Publisher: Gabler
ISBN: 978-3-8349-3338-6 ; 3-8349-3338-4
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 01 Dec 2011 11:55
Additional Information:

Darmstadt, Techn. Univ., Diss. 2011

Referees: Stock-Homburg, Prof. Dr. Ruth
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