Pfeiffer, Thomas ; Theuerling, Heike ; Kauer, Michaela (2013)
Click me if you can! - How do users decide whether to follow a call to action in an online message?
In: Human Aspects of Information Security, Privacy, and Trust
Buchkapitel, Bibliographie

Kurzbeschreibung (Abstract)

Being able to predict how internet users react when confronted with a potentially dangerous call for action in an online message (such as an e-mail) is important for severalreasons. On the one hand, users have to be protected from fraudulent e-mails such as phishing. On the other hand, over-cautious users would be difficult to communicate with on the internet, so senders of legitimate messages have to know how to convince recipients of the authenticity of their messages. Extensive research already exists from both of these perspectives, but each study only explores certain aspects of the complex system of factors influencing users’ reactions. In this paper the results of our efforts to integrate the various existing findings into one comprehensive model are presented, along with the results of a preliminary qualitative evaluation of some of the model’s predictions using quantitative as well as qualitative measures and eye-tracking.

Typ des Eintrags:	Buchkapitel
Erschienen:	2013
Autor(en):	Pfeiffer, Thomas ; Theuerling, Heike ; Kauer, Michaela
Art des Eintrags:	Bibliographie
Titel:	Click me if you can! - How do users decide whether to follow a call to action in an online message?
Sprache:	Englisch
Publikationsjahr:	2013
Ort:	Darmstadt
Buchtitel:	Human Aspects of Information Security, Privacy, and Trust
Reihe:	Lecture Notes in Computer Science
Band einer Reihe:	8030
URL / URN:	http://link.springer.com/chapter/10.1007/978-3-642-39345-7_1...
Zugehörige Links:	TUprints Zweitveröffentlichung
Kurzbeschreibung (Abstract):	Being able to predict how internet users react when confronted with a potentially dangerous call for action in an online message (such as an e-mail) is important for severalreasons. On the one hand, users have to be protected from fraudulent e-mails such as phishing. On the other hand, over-cautious users would be difficult to communicate with on the internet, so senders of legitimate messages have to know how to convince recipients of the authenticity of their messages. Extensive research already exists from both of these perspectives, but each study only explores certain aspects of the complex system of factors influencing users’ reactions. In this paper the results of our efforts to integrate the various existing findings into one comprehensive model are presented, along with the results of a preliminary qualitative evaluation of some of the model’s predictions using quantitative as well as qualitative measures and eye-tracking.
Freie Schlagworte:	decision model, e-mail, phishing, social engineering, e-commerce, trust, risk
ID-Nummer:	IADN: 1946
Zusätzliche Informationen:	Human Aspects of Information Security, Privacy, and Trust, Las Vegas, NV, 27 - 26 Jul 2013
Sachgruppe der Dewey Dezimalklassifikatin (DDC):	000 Allgemeines, Informatik, Informationswissenschaft > 004 Informatik 100 Philosophie und Psychologie > 150 Psychologie 300 Sozialwissenschaften > 330 Wirtschaft
Fachbereich(e)/-gebiet(e):	16 Fachbereich Maschinenbau 16 Fachbereich Maschinenbau > Institut für Arbeitswissenschaft (IAD) 03 Fachbereich Humanwissenschaften 03 Fachbereich Humanwissenschaften > Institut für Psychologie
Hinterlegungsdatum:	08 Aug 2024 11:12
Letzte Änderung:	08 Aug 2024 11:13
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• Click me if you can! - How do users decide whether to follow a call to action in an online message? (deposited 25 Aug 2013 19:55)
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