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Don’t accept all and continue: Exploring nudges for more deliberate interaction with tracking consent notices

Gerber, Nina ; Stöver, Alina ; Peschke, Justin ; Zimmermann, Verena (2023)
Don’t accept all and continue: Exploring nudges for more deliberate interaction with tracking consent notices.
In: ACM Transactions on Computer-Human Interaction
doi: 10.1145/3617363
Artikel, Bibliographie

Kurzbeschreibung (Abstract)

Legal frameworks rely on users to make an informed decision about data collection, e.g., by accepting or declining the use of tracking technologies. In practice, however, users hardly interact with tracking consent notices on a deliberate website per website level, but usually accept or decline optional tracking technologies altogether in a habituated behavior. We explored the potential of three different nudge types (color highlighting, social cue, timer) and default settings to interrupt this auto-response in an experimental between-subject design with 167 participants. We did not find statistically significant differences regarding the buttons clicked. Our results showed that opt-in default settings significantly decrease tracking technology use acceptance rates. These results are a first step towards understanding the effects of different nudging concepts on users’ interaction with tracking consent notices.

Typ des Eintrags: Artikel
Erschienen: 2023
Autor(en): Gerber, Nina ; Stöver, Alina ; Peschke, Justin ; Zimmermann, Verena
Art des Eintrags: Bibliographie
Titel: Don’t accept all and continue: Exploring nudges for more deliberate interaction with tracking consent notices
Sprache: Deutsch
Publikationsjahr: 2023
Verlag: ACM Press
Titel der Zeitschrift, Zeitung oder Schriftenreihe: ACM Transactions on Computer-Human Interaction
DOI: 10.1145/3617363
URL / URN: https://dl.acm.org/doi/10.1145/3617363
Kurzbeschreibung (Abstract):

Legal frameworks rely on users to make an informed decision about data collection, e.g., by accepting or declining the use of tracking technologies. In practice, however, users hardly interact with tracking consent notices on a deliberate website per website level, but usually accept or decline optional tracking technologies altogether in a habituated behavior. We explored the potential of three different nudge types (color highlighting, social cue, timer) and default settings to interrupt this auto-response in an experimental between-subject design with 167 participants. We did not find statistically significant differences regarding the buttons clicked. Our results showed that opt-in default settings significantly decrease tracking technology use acceptance rates. These results are a first step towards understanding the effects of different nudging concepts on users’ interaction with tracking consent notices.

Fachbereich(e)/-gebiet(e): DFG-Graduiertenkollegs
DFG-Graduiertenkollegs > Graduiertenkolleg 2050 Privacy and Trust for Mobile Users
Profilbereiche
Profilbereiche > Cybersicherheit (CYSEC)
03 Fachbereich Humanwissenschaften
Forschungsfelder
Forschungsfelder > Information and Intelligence
Forschungsfelder > Information and Intelligence > Cybersecurity & Privacy
03 Fachbereich Humanwissenschaften > Institut für Psychologie
03 Fachbereich Humanwissenschaften > Institut für Psychologie > Arbeits- und Ingenieurpsychologie
Hinterlegungsdatum: 18 Sep 2023 12:47
Letzte Änderung: 19 Sep 2023 06:02
PPN: 511719515
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