2020

Kühl, N. ; Mühlthaler, M. ; Goutier, Marc (2020)
Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media.
In: Electronic Markets, 30 (2)
doi: https://doi.org/10.1007%2Fs12525-019-00351-0
Artikel, Bibliographie

2018

Kühl, N. ; Mühlthaler, M. ; Goutier, Marc (2018)
Automatically quantifying customer need tweets: Towards a supervised machine learning approach.
Hawaii International Conference on System Sciences (HICSS-51). Waikoloa Village, Hawaii, United States (03.01.2018-06.01.2018)
Konferenzveröffentlichung, Bibliographie