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Salzmann, Edmund ; Kock, Alexander (2020)
When Customer Ethnography is Good for You - A Contingency Perspective.
In: Industrial Marketing Management, 88
Artikel, Bibliographie
Gretsch, Oliver ; Salzmann, Edmund ; Kock, Alexander (2019)
University-Industry Collaboration and Front-end Success: The Moderating Effects of Innovativeness and Parallel Cross-firm Collaboration.
In: R&D Management, 49 (5)
Artikel, Bibliographie
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